Lately google made some changes to their ranking algorithm, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, and most of them are useless, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, the links on those spamming sites won’t work anymore.
A few real world examples will help to explain what I said. It was quite some time ago, I started promote the keyword, quick link, of course with old way of link building, a lot of sites I used had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, finally the rank improved a lot, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, now we have really good ranking for this keyword. Now contextual links win the battle, then what? Actually this is all about content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, such as this interesting blog, top smartphone 2011 , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. Now you can see, quality article marketing is much better than plain link building. If you can build a group of your own blogs, for instance truck strap, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, publish and share with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, for example tie out cables, good writing, interesting content, indexed and cached, this article is a good example of article marketing.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, link your blog to twitter, you should choose to post a tweet for every new post, it’s simple and elegant, if you don’t use this tool it’s just too bad.