Short while ago google had changed their ranking algorithm,   in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.

So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, the only updates on those websites are the new links, and most of them are useless, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.  

Let’s check out a few examples. When I got into online marketing long time ago, I started promote the keyword, Transport Chain, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while,   the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, as long as you dole out high quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, kaiya eve , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of  competitive keywords. Now you can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, something like Truck Accessories, then it will be easier to do article marketing.

At the end of day all you need to do is to create attractive content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, now all we need to do is to share our love for creating and sharing nice content and not to worry about the ranking all the time. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, take Ratchet Binders as an example, nice writing, good content, published on popular site, all these points make it perfect for SEO.

By the way, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s easy and really useful, it’s a big loss if you don’t use this tool.