Beginning early this year, google made some changes to their search ranking, the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it becomes clear that link building the old way is the thing of past, probably due to links crammed sites being de-indexed by google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, and most of them are useless, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. It was quite some time ago, I started promote the keyword, cable pullers, of course with old way of link building, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, this was the case until google made the change. Now let’s look at another keyword, chain puller , we put the link in relevant context, with very few plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, such as this interesting blog, top smartphones 2011 , I build it as a hobby and kept adding good or mediocre content, you probably think this site won’t rank a all, in reality this site is doing pretty well for more than a few search terms. Now you can see, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, something like Hydraulic Car Dolly, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you need to do is to create attractive content, publish and share with people, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, nothing will automatically improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, say this one, transport chains, nice writing, good content, published on popular site, all these points make it perfect for SEO.
Last but not least, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, sign up for a twitter account and create a new application, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s simple and elegant, no one should miss this tool out.