Google made big changes to the ways their search results rank, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the only updates on those websites are the new links, and most of them are useless, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Let’s check out a few examples. In the very beginning, I didn’t know better, I started with this keyword, Sash Chains, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, this was the case until google made the change. Something opposite happened to this keyword, chain puller , we promoted this keyword with articles and blog posts, almost no plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, kids clothing , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. As we can see, creating quality content and article marketing is what we have to do to get great result. Now imagine you have your own blog network, for instance Grade 70 Chains, then it will be easier to do article marketing.
At the end of day all you have to do is to create attractive content, share the content with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, be it your business or search rankings, let’s keep building and maintaining our blogs until end of the day. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, take Chain Binders as an example, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
Last but not least, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s simple and elegant, it’s a big loss if you don’t use this tool.