Short while ago google had changed their ranking algorithm,   in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, say it another way, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s obvious that link building the old way is the thing of past, probably due to links crammed sites being tossed out by google.

Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this,  they add your links to those linking websites without context, the content on those sites will never be updated, it’s safe to assume all of them are trash, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.  

Let’s check out a few examples. When I got into online marketing long time ago, I started promote the keyword, Cam Straps, it was old way of link building all the way, a lot of sites I used had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, this was the case until google made the change. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, so if you create great content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, fathers day gift , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of  competitive keywords. As we can see, creating quality content and blog marketing is what we have to do to get great result. If you can build a group of your own blogs, such as http://www.mfrexpress.com/cargo-control-winch-accessories-c-2_6.html, then it will be easier to do article marketing.

Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we need to do is to give our love for creating and sharing quality content and not to worry about the ranking all the time. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, take http://www.mfrexpress.com/traffic-control-safety-vest-c-52_116.html as an example, nice writing, good content, published on popular site, this article is a good example of article marketing. 

Last but not least, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s simple and elegant, no one should miss this tool out.