Beginning early this year, certain search engine made some changes to their search ranking, in the hope of furnishing it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Maybe a few examples will make it clear. It was quite some time ago, I needed to rank the keyword, Green Round Sling, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , we put the link in relevant context, almost no plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? In fact the only thing matters here is content, so if you create great content, not only people will love to read your stuff, so do the search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, fathers day gift , in the beginning I just post to it casually, lately I added nice stuff left and right, the result? I got nice ranking for a few realy nice keywords now. Now you can see, quality article marketing is much better than plain link building. If you can build a group of your own blogs, such as conspicuity tape, then it will be easier to do article marketing.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, promote your business with the content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself,such as truck cargo bar, nice writing, good content, published on popular site, this article serves it’s purpose well.
Last but not least, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s real easy and useful, no one should miss this tool out.