Lately google made some changes to their ranking algorithm, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s obvious that link building the old way is the thing of past, probably due to link spamming sites being tossed out by google.
What is old way of link building any way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, the links on those spamming sites won’t work anymore.
Let’s check out a few examples. It was quite some time ago, I started promote the keyword, camo blanket, it was old way of link building all the way, a lot of sites I used had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, now we have really good ranking for this keyword. So contextual link wins this time, what about future? Actually this is all about content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, such as this interesting blog, baby strollers , I build it as a hobby and kept adding good or mediocre content, and to my surprise, I have high ranks for some of competitive keywords. As far as SEO concerned, quality blog marketing is much better than plain link building. Now imagine you have your own blog network, for instance bungee cord, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, now all we need to do is to give our love for creating and sharing nice content and not to worry about the ranking all the time. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, for instance, Grade 70 Chain , quality content, nice presentation, indexed by google, this article serves it’s purpose well.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s simple and elegant, it’s a big loss if you don’t use this tool.
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