When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, say it another way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s obvious that link building the old way is the thing of past, probably due to link spamming sites being thrown away by google.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. When I got into online marketing long time ago, I needed to rank the keyword, truck tie down, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain pullers, we put the link in relevant context, almost no plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? Actually this is all about content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, best smartphone 2011 , in the beginning I just post to it casually, lately I added nice stuff left and right, you probably think this site won’t rank a all, much to my surprise that the site actually ranks for quite a few keywords. As we can see, article marketing with great content is the way to go. Now imagine you have your own blog network, such as camo blankets, then it will be easier to do article marketing.
Remember content is king, you just need to create content, share the content with people, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, nothing will automatically improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we have to do is to share our love for creating and sharing nice content and not to worry about the ranking every day. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, take Grade 80 Chains as an example, good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
Last but not least, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s easy and really useful, it’s a big loss if you don’t use this tool.